Baobab The Ginseng of Africa

The baobab fruit has three times as much vitamin C as oranges, 50% more calcium than spinach and is a plentiful source of anti-oxidants, those disease-fighting molecules credited with helping reduce the risk of everything from cancer to heart disease.

Until recently, this super-fruit was off limits to European consumers, but now the baobab fruit has won approval from EU food regulators creating a ground floor opportunity.