Wednesday, February 17, 2010

Industry Growth Trends For Funtional Foods


Wild Harvest Pharma has identified several key product trends whose growth provides a high demand for our Baobab commodity.


  • An Aloe Vera skin health yoghurt that achieved sales of €4.5m in Spain in 2007.
  • Weight management with whey, conjugated linoleic acid (CLA) soy and dietary fibre heading the list of star ingredients.
  • Euro monitor put the global omega-3 foods market at €1.2bn.
  • In the cardiac field, sterol foods came in at more than double - €2.5bn.
  • Sales of pre-and probiotic yogurts hit €12.4bn, a 108% increase on 2002 levels.
  • The West’s demand in the functional food and beverage industry has outperformed the conventional food and beverage industry annually for 10 years or more.
  • Between 1998 and 2003 global sales of functional foods increased almost 60%