A current trend in cosmetics is toward health and wellness products, consumers are prepared to pay more for cosmetic products with health claims. Substances that are added to health food and botanical remedies are also often used as additives in the cosmetic sector.
Cosmetic products that carry health claims are called cosmeceuticals. The baobab, because of its antioxidant effect, is a good raw material for cosmeceuticals to inhibit age related conditions.
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