New Baobab Products Hit Market

We wanted to produce a jam which was healthy, delicious and fairly traded.
A trip to Africa later, we had the ingredient and the recipe for our own Fairtrade approved African Baobab Jam. So what does this Jam taste like??? Well you have to think Apricot, perhaps a touch of Lime & Lemon with an aftertone of Orange and a lovely smooth texture of honey… But don’t just take our word for it: you need to give it a go and experience the amazing taste of the tree of life for yourself!

Functional Food Market Worth €175 billion by 2012

Research carried out by Euromonitor indicates that the global functional foods market will be worth about €175 billion by 2012 – a 25% jump over 2007 levels of €120bn, according to Euro monitor International data.

In a global health and wellness market, which Euro monitor puts at €450bn, functional foods are the fastest growing sector and second only in value to naturally healthy foods (€155bn), both now and in 2012.

By 2012, better-for-you foods (€140bn) will be the third highest selling category, followed by vitamins and food supplements (€60bn); organic (€24bn); botanicals (€22bn); slimming products (€8bn); food intolerance products (€6bn) and sports nutrition products (€2.4bn).

Baobab And Botanical Remedies

Baobab has been traditionally used against diarrhea, scurvy, cough, dysentery, small pox and measles. Several scientific studies have been performed such as on its anti-diarrheic properties demonstrating its anti-inflammatory, analgesic (pain killing) and anti-pyretic (temperature reducing) properties its effect against sickle cell anemia.

World-wide, the total turnover of botanical remedies and dietary supplements increased sharply, especially in the 90s, and almost doubled, from U.S. $12.4 billion in 1994 to U.S. $20.3 billion in 2003.