US market to see more natural baobab for use in cosmetics, food

A Canadian and an African company are set to tap the emerging market for baobab ingredients for use in cosmetic and functional food applications. The two firms recently teamed up to market the ingredient in North America.

The ingredients, derived from the African baobab tree and its fruit, contain naturally occurring vitamins and nutrients including riboflavin, niacin and vitamins C, A, D and E.

The seed oil, leaves and bark can be used in the cosmetics industry to make creams, masks, shampoos, conditioners, lotions and exfoliants.

The pulp is also reported to be prebiotic and stimulate the intestinal microflora, which has contributed to the ingredient's increasing popularity in functional food applications, including beverages, sauces, snack bars and breakfast cereals, as well as dietary supplements.

Senegal's Baobab Fruit Company claims to be the largest global harvester and producer of baobab ingredients. The African firm, which began by designing equipment capable of extracting raw materials from the tree in 1999, has recently joined forces with Canadian company BaobabTek, which is to market the ingredient in North America.

Also known as the 'tree of life', the baobab tree has traditionally provided the native population with food and medicine, and is used to help treat fever, diarrhea, dysentery, malaria, smallpox, and inflammation.

The tree bears fruit once a year. This contains naturally dehydrated fruit pulp, which contains six times the vitamin C present in oranges, as well as vitamins A, B1, B2, B6 and PP. Minerals present include calcium, phosphorus, potassium, iron, sodium, zinc and magnesium. The seed endocarp is also said to contain naturally occurring omega 3, 6 and 9.

BaobabTek, which aims to supply the cosmetic, food, nutraceutical and pharmaceutical industries with natural raw materials from the baobab tree, also claims to be helping to enhance the economic development of certain villages in Africa, through sourcing the ingredient as a by-product.

Products containing baobab ingredients are currently already available in Italy, France, Switzerland, Spain, the UK, Canada and the US.

BaobabTek said it is currently seeking partners and distributors to make this ingredient available and better known to the public in the North and South American markets.

Baobab For Metabolic Functions

Baobab as a Super Food contains dietary fibers, a diet rich fruit, vegetables and dietary fibers has been related to a reduction in the risk of colon-rectal cancer, constipation and obesity.

Out of Africa: Novel botanicals enter market

Functional food and beverage makers could soon be turning to Africa for more and more novel plant extracts, Vitafoods attendees heard yesterday.

While some extracts, like Devil's claw, honeybush, and rooibus extracts are currently available in Europe and elsewhere, novel products like extracts from the iconic baobab tree could be hitting European shelves sooner rather than later.

The southern Africa natural products trade association, PhytoTrade Africa, in collaboration with South African company, Afriplex, look set to introduce baobab fruit pulp products to industry.

Negotiations with several European companies are on-going, and Donnie Malherbe, Afriplex's operations director, told NutraIngredients.com that he expects baobab-containing products to be available in Europe "within the next year."

"We've been working for some time with Afriplex on the baobab fruit," explained Cyril Lombard, market development manager, PhytoTrade Africa. "With its long history of safe and traditional use on the continent, this is one of Africa's most exciting species.

Its nutritional profile and properties, as well as its inherent market appeal, make it an interesting novel ingredient for the food and beverage industry. Through this partnership, we will shortly be able to offer baobab fruit pulp to industry in a range of qualities and formats," said Lombard.

Dr Joerg Gruenwald from Germany-based Analyze and Realize told a packed auditorium at Geneva's PalExpo centre that the fruit pulp of the baobab has an atioxidant activity about four times that of kiwi or apple pulp.
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The fruit has a "good and long track record [of safety] amongst indiginous populations," said Malherbe, and was used in ancient Egypt as a treatment of fevers, dysentery and blood wounds.

The main nutrients include vitamin C, riboflavin, niacin, pectin and citric, malic and succinic acids, while the oil also contains the vitamins A, D and E.

As if a wealth of nutrients wasn't sufficient, the pulp is also reported to be prebiotic and stimulate the intestinal microflora.

Possible applications as a functional ingredient range from beverages, jams, sauces, snack bars and breakfast cereals, as well as in dietary supplements, said Gruenwald.

Although the baobab fruits are to be wild-harvested, concerns about sustainability are unfounded. "The volumes are there," said Malherbe. Indeed, Gruenwald told attendees that sustainable harvest could yield as much as 900,000 tonnes per year.

Accreditation as a novel ingredient in Europe is coming this summer, said a PhytoTrade Africa source, with demand already "huge".

Afriplex and PhytoTrade Africa are also collaborating on Kigelia africana, the African sausage tree, which has been interesting both nutraceutical and cosmetic industries.

Food makers developing taste for African plants

Extracts of African fruits are sparking interest from food makers seeking new tastes and health properties, according to a plant expert.

Joerg Gruenwald of German firm analyze & realize (formerly Phytopharm Consulting) says trade associations are working to build the export market for African botanicals, and being helped by investment in bigger extraction facilities on the continent.

The volumes of African plant extracts being imported to Europe are difficult to estimate but are still far below that of Asia, which has a long-established tradition of herbal remedies. But in the last two to three years, some little known fruits and plants have emerged in European products and look set to see growing demand from food makers increasingly adding extracts to beverages especially.

"While the growth in herbal supplements and herbal medicines has slowed down generally to moderate growth figures of 4-6 per cent, strong growth is seen in the areas of functional food, specifically functional beverages," Gruenwald told NutraIngredients.com.

He estimates that sales of extracts to the food industry are growing by around 20 per cent.

Beverage makers are predominantly using natural and botanical active ingredients to boost energy and antioxidant levels and have anti-aging and relaxing effects. New ingredients from Africa offer several of these properties.

There are already some African plants becoming established in the herbal remedies sector. Umckaloabo, a medicinal plant taken as a natural antibiotic, is doing well in Germany and has entered new markets like the US in recent months.

Devil's claw, thought to help some of the symptoms of arthritis, is also becoming an established ingredient.

But there is also an interest in African fruits as a novel source of health benefits in foods.
"Africa is the most undeveloped continent for this market so there are many fruits that have been eaten there for a long time but haven?t made it to the mainstream food market," explained Gruenwald.

"Food companies are always looking for a good but different taste."

The baobab tree, for example, could offer several benefits as a new food ingredient.

"The pulp is high in vitamin C and it has a nice, fresh taste. It also dissolves in water easily," said Gruenwald.

An Italian company has been selling a baobab food powder for the last couple of years and some major players are looking into its addition to food products, he added, thanks to its promotion by the association PhytoTrade.

There is also growing interest in wild melon, which is being researched to find out whether it contains more active compounds than the melons consumed in large quantities in Europe.

"Research shows that often traditional botanicals are richer in chemical ingredients than the plants bred for consumption today," said Gruenwald.

Novel ingredient approval sought for baobab extract

The UK's FSA has called for comments on PhytoTrade Africa's application to use baobab fruit pulp as an ingredient in smoothies and cereal bars.

PhytoTrade Africa, the southern Africa natural products trade association, said that it intends to use the pulp as a food ingredient in a range of food products, and that the level of fruit pulp in each product would be between 5 and 15 per cent.

It also intends to market a baobab fruit pulp with the pectin removed as an ingredient for use in other products such as biscuits, confectionery, and related products.

Pectin can thicken or cloud a product, which can limit the ways in which it is used.

The fruit pulp of the baobab is said to have an antioxidant activity about four times that of kiwi or apple pulp. The main nutrients include vitamin C, riboflavin, niacin, pectin and citric, malic and succinic acids, while the oil also contains the vitamins A, D and E.

The pulp is also reported to be prebiotic and stimulate the intestinal microflora.

The issue however is that baobab fruit pulp is a novel food. A novel food is a food or food ingredient that does not have a significant history of consumption within the European Union before 15 May 1997.

Before any food product can be introduced on the European market, it must be rigorously assessed for safety. In the UK, the assessment of novel foods is carried out by an independent committee of scientists appointed by the Food Standards Agency (FSA), the Advisory Committee on Novel Foods and Processes (ACNFP).

If successful, the application will further underline the growing popularity of exotic ingredients derived from Africa. While some extracts, like Devils claw, honeybush, and rooibus extracts are currently available in Europe and elsewhere, novel products such as baobab tree extracts, have yet to gain approval.

However, PhytoTrade Africa, in collaboration with South African company Afriplex, has been working to ensure the ingredient's acceptance within the European ingredients market.

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"We've been working for some time with Afriplex on the baobab fruit," Cyril Lombard, market development manager for PhytoTrade Africa, recently told FoodNavigator.

"With its long history of safe and traditional use on the continent, this is one of Africa's most exciting species. Its nutritional profile and properties, as well as its inherent market appeal, make it an interesting novel ingredient for the food and beverage industry."

African baobab trees are found mainly in South Africa, Botswana, Namibia, Mozambique and Zimbabwe. Baobab dried fruit pulp is derived from the fruits of the tree (Adansonia digitata), which is also known as the 'upside down tree'.

On pollination by fruit bats, this tree produces large green or brownish fruits. Different parts of the fruit are a traditional food in these countries.

The ACNFP is a non-statutory body of scientific experts that advises the FSA on any matters relating to novel foods (including genetically modified foods) and novel processes (including food irradiation). The committee carries out safety assessments of any novel food or process submitted for approval under the EC novel food regulation.

As well as information on the nutritional content of the baobab fruit, the application also has details of the way the fruit and closely related species have been used in different countries, both as a general foodstuff and for particular ceremonial uses. It also discusses the environmental impact of harvesting the fruit.

Any comments on this application should be sent to the ACNFP Secretariat by 3 September 2006 and will be passed to the Committee before it finalises its opinion.

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