Probiotic products are living microbial food supplements, which beneficially affect the host animal by selectively stimulating the growth and/or activity of beneficial micro flora improving its intestinal microbial balance.
Digestive health is a concern for many people, particularly senior consumers who often find that their taste preferences change and the appetite can decrease. Probiotics and prebiotics are powerful immunity boosters, which can help senior consumers to fend off common viruses and generally increase well being. Senior consumers are becoming aware of the need to improve overall immunity levels in order to boost general health and to help prevent illness.
Sales of pre-and probiotic yogurts hit €12.4bn, a 108% increase on 2002 levels. The soluble fibers of baobab are Symbiotic which combine the prebiotic and probiotic aspects in a single product. Baobab is an ideal intermediate organic product which can be applied to thousands of products.
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