The UK, together with Germany, has the highest spending functional food consumers in Europe (spending nearly € 175 per person annually). Another important health claim for functional food is anti-oxidation.
According to a survey, 73% of the German public would buy enriched foods and drinks with anti-oxidation properties (Anonymous, 2004). In Europe, the concept of smoothies first became popular in UK, where this market was estimated to be 18.7 million liters by volume and £69.4 million retail value in 2003.
