U.K. Consumers Spend £69.4 million On Smoothies

The UK, together with Germany, has the highest spending functional food consumers in Europe (spending nearly € 175 per person annually). Another important health claim for functional food is anti-oxidation.

According to a survey, 73% of the German public would buy enriched foods and drinks with anti-oxidation properties (Anonymous, 2004). In Europe, the concept of smoothies first became popular in UK, where this market was estimated to be 18.7 million liters by volume and £69.4 million retail value in 2003.

Baobab Relieves PMS

Baobab as a Super Food contains Omega 6 which helps relieve bloating and pain related to PMS. It also maintains healthy skin, hair and nails.

Omega 3 and Omega 6 interact with each other so the balance between them is crucial for good health. Together they affect the production of hormonal type messengers called eicosanoids, which has an impact on inflammation in the body and all functions at a cellular level.

Baobab Applications for the Cosmeceutical Industry

A current trend in cosmetics is toward health and wellness products, consumers are prepared to pay more for cosmetic products with health claims. Substances that are added to health food and botanical remedies are also often used as additives in the cosmetic sector.
Cosmetic products that carry health claims are called cosmeceuticals. The baobab, because of its antioxidant effect, is a good raw material for cosmeceuticals to inhibit age related conditions.